Meet Joani
I started my first business when I was 10 years old. A driveway sweeping business where I stuck homemade flyers in all my neighbors’ mailboxes offering my services (apparently I saw a real need for cleaner driveways). Next was a lemonade stand and my first entry into “influencer marketing,” where I targeted all the cool kids on my street to get the word out. l was a marketer before I even knew what marketing was.
Years later, I found myself working at the world's largest PR agency, where I managed every aspect of communications for some of the world’s biggest brands and leaders. From launching brand campaigns and innovations for Taco Bell, to cementing the legacy of Microsoft co-founder Paul G. Allen, to laying the ground work for one of the largest sales in sports history, to driving high impact media coverage for Sonos during crucial holiday seasons.
Thanks to my agency background and 10+ year of experience, my expertise is wide ranging including 360 communications strategy, media relations and storytelling, media training for executives and spokespeople, internal communications and employee engagement, influencer marketing and even social media & community management. From small local companies and startups to the world’s biggest brands, I’ve done it all.
When working with me, you can expect a results-oriented mindset that focuses on understanding the problems you aim to solve and the target audiences you wish to engage. I believe in taking the big picture view when it comes to comms and finding unique ways to make an impact, whether it's uncovering captivating brand stories and sharing them with key stakeholders or tapping into the latest TikTok trends and influencers to secure relevancy and drive brand awareness.
If you're seeking solutions for your communications challenges, eager to promote your brand or product to the world, or targeting a specific niche audience, let's connect. Together, we'll create magic.
Brands I’ve worked with